This research study aims to examine user’s experience of the online dating community, Plenty of Fish (POF).
Demand for online dating services is on the rise, specially niche dating networks, and a new wave of mobile applications will bring online dating to even more people.
This is an in-depth industry market research presented in a logical and consistent format by Ibis World.
, talks about the economics of online dating in a podcast with Harvard Business Review.
He has learned that, on a purely economical terms, one will have a better chance of meeting their true soul mate by searching through online dating profiles than going on several dates.
The study concluded that recommender systems show a great potential for online dating where they could improve the value of the service to users and improve monetization of the service.
This is the first in-depth study of information retrieval approaches applied to match-making systems such as a dating service.
Study 2: they came to the conclusion that users desire information about experiential attributes (sense of humor or rapport), but online dating sites contain primarily searchable attributes, such as income, religion, background...
Study 3: researchers introduced and tested the Virtual Date, offering potential dating partners the opportunity to acquire experiential information by exploring a virtual environment similar to real first dates (such as going to a museum).
This dating research was Gavin’s attemp to find out more about how people develop relationships online.